As Double Eleven approaches, the consumption of beauty and skincare products has once again become a hot topic of discussion among beauty enthusiasts. Behind the "beauty business" brought about by this shopping spree, the search behavior of netizens also reflects the current aesthetic trend of young people. On October 30, Baidu, together with fashion COSMO, released the White Paper of 2020 China Beauty Map, which revealed the "secret of beauty care" for beauty lovers everywhere through Big data search

Big data shows that netizens in different regions present different "regional characteristics" in terms of aesthetic style and beauty consumption concept. In addition, men's awareness of "becoming beautiful" is gradually rising, and makeup and skincare are no longer exclusive to women. Boys can also be "exquisite boys"

Good makeup is not as good as good foundation. In an environment where more and more people value health, netizens have started the "facial health preservation" mode. Baidu search for Big data shows that in the past three years, people have begun to pay more attention to skin care than beauty. And the skincare enthusiasts born in the 1990s have also divided into different factions, among which the "ingredient party" is becoming increasingly active, and people are no longer just looking at flashy advertising slogans, but more concerned about whether the product is genuine and "informative". Among the major ingredients, "Nicotinamide", a sharp whitening tool, tops the hot search, followed by "Retinol" and "bose", which are outstanding in anti-aging

In terms of skin problems, "pimples" are a long-standing problem for beauty enthusiasts. Data shows that "acne removal" has become the hottest skincare topic searched by netizens in 2020, defeating "sun protection" and "moisturizing and moisturizing".

And the way to become beautiful is not just skincare. In recent years, medical and aesthetic projects with high Factor of safety have become popular. Baidu Search Big data pointed out that "hot Gemma", which can lift and tighten the skin, has become the focus of attention of women who love beauty this year, while "photon rejuvenation" and "hair transplant" ranked second and third respectively. In addition to first tier cities such as Shanghai and Beijing daring to "try out" medical beauty projects, new first tier cities such as Chengdu, Hangzhou, and Wuhan have also paid attention to medical beauty.

In recent years, China-Chic style has begun to sweep the beauty circle, and both domestic beauty brands and ancient style imitated cosmetics have gradually occupied a place. Data shows that Shanghai, Beijing, and Hangzhou are the most interested in domestic beauty products, while Xi'an, located in the ancient capital of the Thirteen Dynasties, is the most concerned about "antique style imitation makeup", leading cities such as Beijing, Shanghai, Guangdong, and Jiangsu.

Although the phrase 'the three senses follow the five senses' is a humorous joke, it truly reflects the public's emphasis on beauty. Regardless of gender, age, or region, everyone has the right to maintain their own uniqueness on the pursuit of beauty. Baidu "China Beauty Map" is decoding and analyzing Big data, showing a diversified picture of Chinese people's pursuit of beauty.